Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is ...

Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search ...

New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and ...

How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search does not drive traffic? Some advertisers, but not all, have identified that ...

Jakob Nielsen did an eight-week case-study analysis of traffic to his own site, useit.com, to gauge the impact of frequent, single-word, high-performing search queries versus less-frequent, longer, ...