Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

With UAC, Google is using machine learning and a data-driven approach to “take the guesswork out of digital marketing for apps,” said Bill Riddell, digital media manager for Chacka Marketing, in a ...

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app. The settings and ...

Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that ...

Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of ...