If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content ...

EXCLUSIVE: The new structure of Amazon Studios’ US/Global content operations under Head of Television Vernon Sanders is coming into focus. It involves the creation of three creative development teams ...

Clean URL structure is generally a good practice regardless. — John ☆.o (≧ ≦)o.☆ (@JohnMu) November 22, 2017 So no need to go nuts about this for your SEO and 100% do not change what you have already ...

Organization is crucial to how people find, navigate, and process information. Imagine reading a menu organized according to the time of day when the item started cooking. Or imagine searching for a ...

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for ...