Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. For sure, the concept of a ...

Understanding the nuances of consumer behavior is paramount for marketers and customer experience leaders, naturally. The digital revolution, coupled with the rise of generative AI and the increasing ...

In a time of unprecedented demand and increased adoption of online ordering, customer experience (CX) data has never played a more important role in increasing customer retention and ensuring ...

The retail world is continually seeking ways to enhance the customer experience. Finding your way becomes much simpler with ...

In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational reality in retail. As consumers increasingly embrace AI-powered tools — from ...

The retail industry is on a never-ending quest to get the right products to consumers when, where, and how they want. Yes, the pandemic has turbo-charged digitalization, but e-commerce is no longer a ...

Brick-and-mortar stores are in revival mode after the ecommerce surge during the pandemic. With customers returning to stores in-person, they expect a retail experience that is social, immersive and ...

Companies in the retail industry have been transforming their business models for years. For example, brick-and-mortar stores are striving to compete with digitally native brands, which, in turn, are ...