As discussed in the 2023 Data Security Incident Response Report, over the past several years a wave of lawsuits was brought alleging violations of customers’ right of publicity based on the sale of ...

Customer relationships are a key asset for companies in the financial advising and wealth management industry. In California, however, the law is making it increasingly difficult to stop departing ...

QuickBooks business accounting software stores a list of your customers and their addresses and contact details so you can invoice them and record transactions in the program. QuickBooks also lets you ...

Developing a customer mailing list is an essential part of building a successful business. Your mailing list adds value to your business, and it helps you keep in touch with customers. And no matter ...

LOS ANGELES (CBS) —When Borders went bankrupt, Barnes & Noble apparently bought their customer mailing list. If you want to opt out of the Barnes & Noble mailing list, you have until the end of this ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...