Small companies usually center their product development efforts on meeting the customer's needs. Thus, it stands to reason that a company's marketing strategies should also be customer-driven.

Missed sales opportunities can translate to enormous missed sales revenue over time. For example, if your business misses a single $25 average sale each day, you'll lose sales revenues of $9,125 in ...

Although enterprises claim to emphasize customer experience in today’s digital business landscape, many fail to address a downright essential aspect: customer experience security. Yes, security should ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As customer expectations for outstanding service and experiences continue to rise, ...