A “customer” can be defined in different ways, as can a “client.” How do you know when a customer is a client, or the other way around? Should you treat a customer any differently than you would a ...

In these times of fierce competition, diminishing margins, and blurred lines of product differentiation, one way to stand out against changes in the market is by listening to your customer and ...

Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference n one that can ...