Netflix’s bid for Warner Bros Discovery will challenge existing antitrust standards, John M. Yun writes in a guest commentary ...

The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people from a ...

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Market definition is a foundational concept and key tool for antitrust analysis. On February 8, the European Commission ("EC") published a final version of its Revised Market Definition Notice (the ...

If you're considering the purchase of a new building for your business, it's important to understand the general concept of real estate market value. The estimated market value of a piece of property ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. A market-neutral strategy is an investment approach that aims ...

Cloud computing is at the center of today’s business landscape, and according to recent forecasts from leading IT industry firms, spending on cloud computing infrastructure and platforms will continue ...