Netflix’s bid for Warner Bros Discovery will challenge existing antitrust standards, John M. Yun writes in a guest commentary ...

The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people from a ...

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic ...

Market definition is a foundational concept and key tool for antitrust analysis. On February 8, the European Commission ("EC") published a final version of its Revised Market Definition Notice (the ...

If you're considering the purchase of a new building for your business, it's important to understand the general concept of real estate market value. The estimated market value of a piece of property ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Quantitative market research is typically conducted using a paper or an online survey. Answer fields available to users are numeric or set parameters such as very good to very poor. Organisations ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Cloud computing is at the center of today’s business landscape, and according to recent forecasts from leading IT industry firms, spending on cloud computing infrastructure and platforms will continue ...

Polish must be applied to brands' strategies in 2018 — with a loss of growth likely where it's not — guided by a demand for high-quality experiences that are delivered on both a global and local scale ...