Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

The Global Technology Distribution Council (GTDC) has shared research that underlined the position of disties as the most cost-effective way for vendors to get to market.

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...

Running a hotel has always been a challenging task. But in recent years it’s gotten even more complicated. Hotel consumers’ technology habits are evolving, forcing hoteliers to rapidly evolve their ...

Stuart Stubbs, industry contributor for Cedar, highlights the importance of a video distribution strategy to enure your content gets the recognition it deserves For many years distribution has been ...

After revolutionizing the launch industry through vertical integration, SpaceX hopes to do the same for satellite broadband with its Starlink megaconstellation. Starlink’s go-it-alone approach ...

Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Historically, the default approach has been to assign leads based on ...

Fisker has changed its distribution strategy to rapidly increase global sales and deliveries of the Fisker Ocean SUV On Thursday, Nov. 16, Fisker set a new milestone of 107 vehicle deliveries in a ...

DSG's Chairman and CEO Bryan King said the move would strengthen its ability to pursue strategic opportunities to support long-term growth.