A dark landing page won our A/B test – here’s why best practices got it wrong

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...
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Resource of the Week: What is most accessible, light text on dark background or vice versa?

We’re stepping a little outside our standard one-link-a-week format for this one. The TL;DR is that high contrast between background and text colors is important, and that for many users, black text ...