You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Identifying the pockets of strength and weakness allows us to see the direction of significant money flows and their origin.

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

With government data on the job market for November still weeks away, a pair of private reports show pink slips are flying faster than job offers.

The unemployment gap between college and high school graduates has reached its lowest level in decades, according to a new ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Here is a closer look at drawdowns. The selloff on Thursday briefly took the market into official ‘pullback’ territory, which is a dip of 5% to 10%. It quickly recovered on Friday, settling at 4.2% ...

Affecting industries as diverse as cosmetics, food and beverage and pharmaceuticals, the exploding CBD (cannabidiol) market has generated considerable headlines, providing fodder to umpteenth analysis ...