Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

What's the perfect formula to succeed with your next B2B marketing campaign? Find out in this new guide from Lesniak Swann. Look at the history of great communication and you’ll find a common thread.