There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...

Opinions expressed by Entrepreneur contributors are their own. When Rob Kaufelt bought Murray’s Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Cinda Orr, President & ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...