Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Survey questions raising concerns in middle schools: *The last time you engaged in sexual activity, did you use one of the following to protect yourself from sexually transmitted diseases (STDs)?

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a responsible business owner, you probably think ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Measuring the identity of Taiwanese Americans, and Asian origin groups in the United States more generally, is a challenging endeavor, whether in survey research or when trying to generate estimates ...

As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and ...