Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

With the emergence of short-form video content, brands now have an unparalleled opportunity to engage with audiences in novel and profound ways. In today's rapidly evolving digital landscape, where ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Social media marketing is one of the most affordable ways a nonprofit organization can boost awareness, build real connections and maximize its reach. However, many leaders underestimate how difficult ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...