This level of detail allows you to build stronger connections. When you understand your customers better, you can tailor your ...

Smart features are not the same as AI.

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

In the competitive world of small business, implementing the right tech tools can be the difference between thriving and merely surviving. We asked YEC members to share a key technology tool they ...

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

Executives from leading companies like Mastercard and LinkedIn spoke about how technology is changing the marketing industry, offering students valuable insights to supplement their classroom learning ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...