Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

A company's vision and mission provide the direction for the business's future. By detailing the core values of the company, the vision and mission statements target the central ideas that every ...

In one of my first jobs out of college, the Fortune 500 company that hired me had its mission posted in every cubicle: “To continuously exceed our customers’ increasing expectations.” I remember ...

Opinions expressed by Entrepreneur contributors are their own. While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do.

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

For many, the ideas behind a company vision and a company mission are confusing or misunderstood. Moreover, I engage in debates regularly about whether these concepts are the same (they are not) or if ...

Compelling vision, mission, and value statements provide brief but powerful descriptions of an enterprise's purpose and method of operating. Compelling vision, mission and value statements are an ...