The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions ...
In 2012, SiriusDecisions released a new version of its popular "demand waterfall" marketing effectiveness framework. Since 2002, many marketers have used the Sirius-defined processes, and the ...
This happens every day: A “solution” is handed to a team to build. The team determines the scope of the work, develops a project plan and promises a set of features by a specific date. It is assumed ...
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