Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

A good online advertisement encourages someone to click. So how does a marketer encourage one to leave that lovely webpage and follow a link? As you develop your ad, think to yourself, “what has ...

Apple today previewed a new Safari feature called Privacy Preserving Ad Click Attribution that it says will allow advertisers to measure the effectiveness of their ad ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Apple has introduced a new privacy technology it is including in WebKit, the browser rendering engine used by Safari, one that enables online advertising to allow attribution for clicks to be passed ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Apple has proposed a privacy feature for Safari and its WebKit engine that would stop many adverts from identifying users across the web, but still giving advertisers enough information about who is ...

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you ...

Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...