In “Google AdWords Bidding Strategies: The Complete Guide” we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding ...

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Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, ...

Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can ...

Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor’s website behavior with their subsequent search queries on Google. Remarketing lists for search ads ...

This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on ...

New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller ...

When you start your campaign, you come across several terms like bid changes, keyword additions, bid strategy and many more settings. Google AdWords Campaign isn't that hard as you may think it is.

Google AdWords bidding isn’t as simple as it used to be. There’s manual cost-per-click (CPC), automatic CPC, CPA bidding and flexible bid strategies (five specific types, in fact). Each offers certain ...

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