Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago. The code examples are on Github and include ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Once you understand the annual trend and whether there is seasonality that justifies changes to the budget, and after analysing the results generated by Google Ads, set the budget for next year as the ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or ...