When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

Table 1 provides a taxonomy of the most commonly used video quality metrics. On the extreme left is subjective Mean Opinion Score (MOS) computed with actual viewers rating videos on a scale from 1 to ...

Your article was successfully shared with the contacts you provided. You know that in order to be successful, you need a value proposition that will stop prospects in their tracks. But crafting one ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

As ESG scrutiny intensifies, Marco Carlizzi, Partner Lawyer at RSM Italy, explores the challenges and opportunities ahead, from tightening regulations to measurable impact, and why integration is now ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Last week's Metrics Insider, by ComScore Chief Research Officer Josh Chasin, does an excellent job of laying out one of the major issues facing online advertising: the lack of measurement ...