As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...
The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...
This week - the last major event of the fall season is (finally) done - what did we learn at re:Invent? Plus: the workplace ...
Netflix stunned Tinseltown on Friday by agreeing to acquire the scripted soul of Warner Bros. Discovery (WB Studios, HBO, and ...
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