Netflix’s bid for Warner Bros Discovery will challenge existing antitrust standards, John M. Yun writes in a guest commentary ...

Robert Fishman, MoffettNathanson analyst, joins 'Power Lunch' to discuss the Netflix-Warner Bros. Discovery deal, the ...

Denver's auto market is under pressure as prices soar and regulatory tensions loom.

Germany practically invented the modern Christmas market tradition, and no place captures that holiday spirit quite like its charming small towns. With timbered houses dusted in snow, twinkling market ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

Timothée Chalamet and Kylie Jenner's orange outfits worn to the ‘Marty Supreme’ premiere in Los Angeles on Dec. 8 have hidden ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Duolingo’s 65% drop, data edge, engagement, expanding verticals and long-term growth focus shape a clear opportunity. Read ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...