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Before we get started, I would like to remind you that some of the information discussed will include forward-looking ...

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

As performance tools dominate budgets, brand consistency suffers. Here's how brandtech creates control, compliance and ...

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Is there any place for fakes in a genre built on connection and authenticity? By Melinda Newman As artificial intelligence moves further into the music space, how concerned should the country ...