So when I saw the Amazon Kindle Paperwhite on sale at QVC, I knew I had to get one for my fellow readers (my mom and my ...

Abstract: Consumer behaviors profoundly affect platform competition. This study incorporates consumers' reference effect (RE) and loyalty into a Hotelling model, examining competition between two ...

The model that recently went viral is improved with Gemini 3 Pro. The model that recently went viral is improved with Gemini 3 Pro. is a deputy editor and Verge co-founder with a passion for ...

Always compare the all-in price (item + tax + shipping), not just the sale price Hit free-shipping minimums with stuff you truly need, and hunt for hidden promos, store card perks, or a chat rep ...

More than 200 million people pay $139 a year for Amazon Prime. For many shoppers, that price is worth it. But if you only use Prime for free shipping, the value disappears quickly. You would need to ...

A close up of hands placing a new cell phone in a box. - Marian Weyo/Shutterstock Businesses use a range of marketing tactics and principles, often backed by psychology, to encourage people to buy or ...