Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Identifying the pockets of strength and weakness allows us to see the direction of significant money flows and their origin.

You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors, ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Here is a closer look at drawdowns. The selloff on Thursday briefly took the market into official ‘pullback’ territory, which is a dip of 5% to 10%. It quickly recovered on Friday, settling at 4.2% ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The housing affordability crisis that has been keeping the dream of homeownership out of reach for millions of Americans over the past few years is unlikely to ease "anytime soon," according to a new ...

With government data on the job market for November still weeks away, a pair of private reports show pink slips are flying faster than job offers.

Affecting industries as diverse as cosmetics, food and beverage and pharmaceuticals, the exploding CBD (cannabidiol) market has generated considerable headlines, providing fodder to umpteenth analysis ...