Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Identifying the pockets of strength and weakness allows us to see the direction of significant money flows and their origin.

You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors, ...

The unemployment gap between college and high school graduates has reached its lowest level in decades, according to a new ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

With government data on the job market for November still weeks away, a pair of private reports show pink slips are flying faster than job offers.

Here is a closer look at drawdowns. The selloff on Thursday briefly took the market into official ‘pullback’ territory, which is a dip of 5% to 10%. It quickly recovered on Friday, settling at 4.2% ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The housing affordability crisis that has been keeping the dream of homeownership out of reach for millions of Americans over the past few years is unlikely to ease "anytime soon," according to a new ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...