Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

Charlotte Parker is sadly unrelated to Peter. Mainly because he isn't real. But she does have a fear of spiders.

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Brand equity is increasingly dependent on cultural production and narrative-led experiences, with storytelling rooted in ...

Culture writer Cat Zhang says the New York Review of Books reissue of Jack the Modernist would make the perfect gift. The ...

The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

The report also highlights the "100% Club," which includes 40 out of the 50 brands audited, in which at least one tracker was found in every email they sent to customers. In other words, for 8 out of ...

A long-time top performer suddenly began missing calls, showing up late and missing deadlines. It was a moment that revealed ...

UofL will honor Junior Bridgeman and the 1975 Final Four team at halftime of the Cards game on Saturday against Memphis.

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...