Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Timothée Chalamet and Kylie Jenner's orange outfits worn to the ‘Marty Supreme’ premiere in Los Angeles on Dec. 8 have hidden ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Discover how successful brands achieve growth not just by expanding their reach, but by becoming a vital part of cultural ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

The couple's coordinated Chrome Hearts looks are a lesson in method dressing and an homage to the film's signature hue.