The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

The rise of remote work and digital connectivity has created a category of professionals helping clients navigate citizenship programs, tax optimization, and global mobility. Online communities have ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

Choose between a detailed traditional business plan or a lean startup version that prioritizes flexibility. A strong business ...

529 plans offer tax benefits and are designed to cover educational costs from kindergarten through college. You can choose from two types: prepaid tuition plans or more flexible education savings ...

Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...