In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health. A lot of that revenue has been thanks to one single thing. This "thing" ...

Sri Lanka Tourism Advisory Committee Chairman Dileep Mudadeniya stressed that nation branding and destination marketing are ...

CIO John Fraser sits down with host Lucas Mearian at the CIO 100 event to talk about how his company unified technology after ...

With only 11% of organizations reporting comprehensively organized and accessible data for AI applications, data readiness ...

Tricks that make AI chatbots work harder for you, helping you get faster, cleaner, and more accurate outcomes without adding extra complexity.

Cracker Barrel Old Country Store is downgraded to sell as failed turnaround and weak Q1 results raise concerns. Click to read ...

Here are 11 free NPTEL data science and analytics courses from leading IITs cover graph theory, Bayesian modelling, Python, R, databases and big-data stats. These are all free to audit, and enrolment ...

If you've ever visited a thrift store, chances are you either loved it or hated it. Perhaps you've visited a thrift store with a menagerie of dust-covered objects from decades past or items that are ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

By Akwasi Sarpong ‘I am online always, operating 24 hour business on WhatsApp, as my source of livelihood and income ...