Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

A firm's pricing strategy, product distribution and promotional strategies form three-fourths of the product marketing mix, or four P's of marketing. This is the combination of factors that contribute ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

NEW YORK and SAN DIEGO, Sept. 17, 2019 /PRNewswire/ — Artivest, the leading independent digital platform for alternative funds, today announced that Sheldon Chang has joined the firm as Head of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

WOBURN, Mass., April 28, 2025 /PRNewswire/ -- Global Trust Company (GTC), a leading provider of institutional trust and investment solutions, announced a strategic expansion of its business ...

Proven channel management expert Richard Begen to lead partnership with Future Electronics and drive global distribution strategies for Vicor. Andover, MA, June 22, 2011…Vicor Corporation (NASDAQ:VICR ...

DSG's Chairman and CEO Bryan King said the move would strengthen its ability to pursue strategic opportunities to support long-term growth.

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...