AI accelerates, but humans navigate.  That was the conclusion of an industry-first debate between a leading Australian ...

Co-written by WiredCo.'s David Kennedy, Managing Director & Partner and Steph Edwards, Head of Social Content and Creative. As Australia implements one of the world’s most ambitious social media ...

Independent strategic design studio Creatik has today unveiled a bold new brand identity, marking a major step in its evolution after more than 17 years in the Australian market. The rebrand reflects ...

Haier, the official home appliance partner of the Australian Open, has appointed TABOO as its experiential agency for the next two years, beginning with the 2026 tournament. Following a competitive ...

Independent agency Boxer & Co. has rebranded to Boxer Brands, reflecting the evolution of the business from a packaging studio into a strategic brand and packaging partner focused on FMCG and ...

Heckler is celebrating a huge moment for lead editor Andrew Holmes, who over the weekend picked up two Ellie Awards at the Australian Screen Editors (ASE) Awards. Holmes was recognised for his work on ...

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...

SNICKERS has taken its famous "You're Not You When You're Hungry" brand platform to new territory with the launch of a SNICKERS world-first moving billboard on rails, created by T&P Australia and ...

The One Club for Creativity has announced eight creative leaders in Australia who will serve on the global jury for The One Show 2026. This year’s jury members based in Australia are as follows: ...

Marketing Bee has expanded its work across the Asian food category, adding several major FMCG brands to its portfolio including Prima Singapore, Kawan Foods, Haldiram’s, Del Monte Asia, Mario, ...

AI specialist agency Time Under Tension has appointed leading AI educator and communications strategist Simon Hillier to head its newly launched AI Academy, a program designed to accelerate AI ...

Consulting-led digital marketing agency Orange Line has been awarded the 2025 Google Agency Excellence Award for Measurement Solutions, marking its second consecutive Google Awards win. This achieveme ...