The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how athletes build their personal ...

What happens when a creator loses control of their likeness? That question drives Luke Arrigoni, founder and CEO of Loti, a ...

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out within hours.

The screen flickers. A PlayStation startup sound hums beneath a grainy hip-hop beat, and for a moment, you’re not sure if you ...

As brands compete for credibility in the creator economy, user-generated content (UGC) has shifted from a social extra to a ...

TBPN has nearly sold out its advertising inventory for 2026 through annual, category-exclusive sponsorship deals, co-host ...

Emmy-nominated digital content creator Cleo Abram has signed with UTA for representation. According to The Hollywood Reporter ...

Marketing agency Influencer has released a framework positioning creator-led thinking as an operational system for modern ...

Evie Garbett was 17 when her first TikTok reached 300,000 views. It was the kind of early spark that often propels a creator into momentum. For Evie, it did the opposite. She remembers walking into ...

Meta plans to reduce its Reality Labs division budget by as much as 30%, according to Bloomberg, marking a retreat from Mark ...

The Streamer Awards 2025 named iShowSpeed as “Streamer of the Year” on December 6 at The Wiltern Theatre in Los Angeles. The ...

YouTube has released its annual “Global Culture & Trends Report” for 2025, analyzing the platform’s most-subscribed creators, ...