If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...

We have all come across articles about the importance of a company’s culture. What are the company’s mission, vision and values? What is needed to stand out positively and attract the right employees ...

When I ran into a former client at the grocery store, and asked him how things were going, I expected some polite small talk. Instead, what he said blew my mind. The guy (let’s call him Jim) was an ...

Learn how expert signage can help new businesses stand out. Priority Signs and Graphics shares tips on branding, design, permitting, fabrication and installation.

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without ...

Over the past few years, business leaders have lived through a masterclass in volatility. A global pandemic, supply chain breakdowns, surging cyberattacks, economic whiplash, and now the rapid ...

This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and ...

Shweta is an author and freelance writer. She writes about technology and small businesses. Her writing has also appeared in NewsWeek and Huffington Post. Kelly is a former Editor, SMB at Forbes ...

When I decided to pitch myself as a collaborator for artists at an upcoming show, I knew that business cards were the best ...