Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

NPR's Juana Summers talks with Damon Young about That's How They Get You, his new humor anthology featuring essays by Black writers. What do you do if you hear from someone about a really difficult ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

In the past year, I’ve had the privilege of working with a leading scholar in humor studies. Dr. Jennalee Donian is an NIHSS postdoctoral research fellow at Nelson Mandela University in South Africa ...

Some people seem naturally funny, always ready with a clever joke or a witty comment. Others struggle to land a punchline. But is a sharp sense of humor something we’re born with, or does it come from ...

Humor, that subtle art of wit, is often brandished as a social privilege. Yet, when it becomes anchored in sexist clichés, it becomes anything but harmless. Because behind the joke, there is sometimes ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Have you experienced trauma, loss or betrayal that has left you feeling shattered? What role has humor played, either in your betrayal or your recovery? Humor Can Be Used To Harm or Heal Humor is used ...

My daughter, Alice, is almost two, and quite funny. Although she can say short sentences—“I need cake!”—her humor isn’t particularly verbal. Instead, she giggles while stumbling around in grownup ...

It can be difficult to stand out as a character known for your sense of humor, given the fact that everyone has a different idea of what is funny. There is your standard comedian who can tell a joke ...

Fridous used to be a film critic at whatkeptmeup. She had never imagined she would become an anime fan, and the first series that got her into anime was Demon Slayer. What started as a casual ...